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FishingBooker Presents Automated Bidding Case Study at Google Summit

This September, Google invited FishingBooker to speak at the CEE Agency Summit in Kiev. A must-visit for top Central and Eastern European marketing agencies, this annual event is Google’s largest gathering in the region. What did they want from us? Our story about using automated bidding to grow our revenue in 2019. 

Taking center stage in front of over 300 regional experts, Petar Mitrović, our head of Paid Marketing, led the audience through his team’s experience of using machine learning for paid advertising. 

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What Our Trip To The States Taught Us About Making Better Business Relationships From Afar

As the world’s largest platform for booking fishing trips, you’d think FishingBooker has its fair share of regional knowledge.

Well, you could say we do. But how on the mark are we? Is it really possible to develop an in-depth understanding of the people and destinations you work with if you don’t actually go and meet them on a regular basis?

Our Business Developers went to some of our most important markets to find out.

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How we work: six-week development cycles

Our product and engineering teams at FishingBooker work in six-week cycles. This fixed cadence serves to give us an internal sense of urgency, works as a soft limit to keep projects from ballooning, and provides a regular interval to decide what we’re working on.

We’ve tried scrum, quarterly OKR cycles, and we’ve tried no plan at all. All of these models were cool to try but fell apart within weeks or months.

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FishingBooker’s 2018 Fujairah Fishing Tournament

It’s been a busy year at FishingBooker. We worked hard throughout the season, creating memorable fishing experiences for our customers and captains along the way. With hundreds of successful trips in the books, we thought a celebration was in order. And what better way to celebrate than to do what we do best – yes, FishingBooker went fishing! Our destination: Fujairah, United Arab Emirates. To fire up some friendly competition, we set up a contest – our very own Fujairah Fishing Tournament. Today, we’re inviting you to relive our team’s fishing adventure.

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In the Spotlight: Business Development

Our Business Development Team is the reason we can offer customers the largest online selection of fishing trips around the world. They expand our network of captains, explore markets, and act on new opportunities. Along the way, they make sure captains get the most out of their partnership with us. It’s not easy to juggle all these aspects; today Steva, Vasilije, and Igor will tell us what it’s like to work in their team.

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Young Expats Are Kicking Off Their Careers in Successful Serbian Startups

Belgrade has long been known for its friendly people, pastry shops, varied architecture, and nightlife. In the nineties, its reputation suffered; but during the last century, the city has reinvented itself, casting away its status as a failing, former communist capital and becoming one of the region’s most significant cultural and economic hubs.

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