How do you describe a day in the life of the Customer Happiness team? You come into work, sit in your spot, put your headphones on, and steel yourself for a deluge of emails? Finally, you call it a day, ready for it all to start again tomorrow?
Continue reading Forget “Typical Days”: What’s Customer Happiness at FishingBooker really like?
Sometimes, the best way to solve a problem is to take everything apart and start again.
Usually, we go for the alternative. With a large inventory and endless growth ideas, we use our engineering resources very carefully. That means building on what we have or, if we’re introducing a new way of doing things, starting with a minimum viable product, testing, and iterrating. This helps us make smart decisions without letting individual projects spiral out of control.
But when we set out to improve the way our calendar works for scheduling fishing trips, we realized that the single best course of action was to go back to the drawing board. Here’s why, and what our engineers did next.
Continue reading Solving Trip-Specific Availability at FishingBooker
Albert Einstein famously said, “Once you stop learning, you start dying.” Sure, some people might disagree with the literal truth of this (as dark as a life without learning sounds). But there’s no doubt that it rings loud and clear for digital companies. Our world is changing so fast that relying on “yesterday’s knowledge” is a recipe for disaster.
That’s why a crucial part of working at FishingBooker is building your personal skills and keeping on top of industry trends. And what better way to learn than straight from the horse’s mouth? Last month Stefan, Marko, Aleksandar, and Petar got their school caps on and traveled all the way from Belgrade to Google’s Academy in London. Their aim: to uncover new data about how people interact with different technologies. Here’s how it went.
Continue reading Why You Should Never Stop Learning – FishingBooker at Google’s Connected Consumer Lab
This September, Google invited FishingBooker to speak at the CEE Agency Summit in Kiev. A must-visit for top Central and Eastern European marketing agencies, this annual event is Google’s largest gathering in the region. What did they want from us? Our story about using automated bidding to grow our revenue in 2019.
Taking center stage in front of over 300 regional experts, Petar Mitrović, our head of Paid Marketing, led the audience through his team’s experience of using machine learning for paid advertising.
Continue reading FishingBooker Presents Automated Bidding Case Study at Google Summit
As the world’s largest platform for booking fishing trips, you’d think FishingBooker has its fair share of regional knowledge.
Well, you could say we do. But how on the mark are we? Is it really possible to develop an in-depth understanding of the people and destinations you work with if you don’t actually go and meet them on a regular basis?
Our Business Developers went to some of our most important markets to find out.
Continue reading What Our Trip To The States Taught Us About Making Better Business Relationships From Afar
This article on tracking bugs is an excerpt from our Company Guide, a manifest that explains how we do things at FishingBooker.
Our product is no different than any other piece of software when it comes to bugs – we have ‘em but we don’t want ‘em. Here’s how we work together to ensure an error free product.
Continue reading How we work: Tracking bugs
Our product and engineering teams at FishingBooker work in six-week cycles. This fixed cadence serves to give us an internal sense of urgency, works as a soft limit to keep projects from ballooning, and provides a regular interval to decide what we’re working on.
We’ve tried scrum, quarterly OKR cycles, and we’ve tried no plan at all. All of these models were cool to try but fell apart within weeks or months.
Continue reading How we work: six-week development cycles