FishingBooker Presents Automated Bidding Case Study at Google Summit

This September, Google invited FishingBooker to speak at the CEE Agency Summit in Kiev. A must-visit for top Central and Eastern European marketing agencies, this annual event is Google’s largest gathering in the region. What did they want from us? Our story about using automated bidding to grow our revenue in 2019. 

Taking center stage in front of over 300 regional experts, Petar Mitrović, our head of Paid Marketing, led the audience through his team’s experience of using machine learning for paid advertising. 

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What Our Trip To The States Taught Us About Making Better Business Relationships From Afar

As the world’s largest platform for booking fishing trips, you’d think FishingBooker has its fair share of regional knowledge.

Well, you could say we do. But how on the mark are we? Is it really possible to develop an in-depth understanding of the people and destinations you work with if you don’t actually go and meet them on a regular basis?

Our Business Developers went to some of our most important markets to find out.

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How we work: Tracking bugs

This article on tracking bugs is an excerpt from our Company Guide, a manifest that explains how we do things at FishingBooker.

Our product is no different than any other piece of software when it comes to bugs – we have ‘em but we don’t want ‘em. Here’s how we work together to ensure an error free product.

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How we work: six-week development cycles

Our product and engineering teams at FishingBooker work in six-week cycles. This fixed cadence serves to give us an internal sense of urgency, works as a soft limit to keep projects from ballooning, and provides a regular interval to decide what we’re working on.

We’ve tried scrum, quarterly OKR cycles, and we’ve tried no plan at all. All of these models were cool to try but fell apart within weeks or months.

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