Debugging Gender Stereotypes – FishingBooker’s Female Coders

Walk the corridors of FishingBooker’s offices, and one thing you’ll notice is the mixture of people around you. We base our operations in Serbia, and our employees come from as far afield as Russia, Peru, Australia, just to name a few.

When it comes to the distribution of men and women, it can look like some departments are even intentionally counteracting the “typical” gender balance for that field. Nowhere more so than in the Engineering Team.

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“I’m Sold” – The Story of a Serbian Engineer’s Journey to Head of Sales at FishingBooker

It’s just over a year since Steve Koncar joined FishingBooker – a startup that, true to its name, books fishing trips all across the globe. Over that time, he has helped the company double the number of partner captains on the website. At the same time, he is constantly looking out for new areas of growth.

I manage to briefly tear Steve away from his phone and he tells me about the job that gets him doing business with passionate fishermen everywhere from Fiji to California.

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