Why You Should Never Stop Learning – FishingBooker at Google’s Connected Consumer Lab

Albert Einstein famously said, “Once you stop learning, you start dying.” Sure, some people might disagree with the literal truth of this (as dark as a life without learning sounds). But there’s no doubt that it rings loud and clear for digital companies. Our world is changing so fast that relying on “yesterday’s knowledge” is a recipe for disaster. 

That’s why a crucial part of working at FishingBooker is building your personal skills and keeping on top of industry trends. And what better way to learn than straight from the horse’s mouth? Last month Stefan, Marko, Aleksandar, and Petar got their school caps on and traveled all the way from Belgrade to Google’s Academy in London. Their aim: to uncover new data about how people interact with different technologies. Here’s how it went. 

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Debugging Gender Stereotypes – FishingBooker’s Female Coders

Walk the corridors of FishingBooker’s offices, and one thing you’ll notice is the mixture of people around you. We base our operations in Serbia, and our employees come from as far afield as Russia, Peru, Australia, just to name a few.

When it comes to the distribution of men and women, it can look like some departments are even intentionally counteracting the “typical” gender balance for that field. Nowhere more so than in the Engineering Team.

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Things I Never Thought I’d Learn from Living in Belgrade

Moving from a small, relatively-unknown town in the middle of England to a small, relatively-unknown country in the middle of Southeast Europe wasn’t something that I ever thought I’d end up doing. I also never thought I’d end up working as a Partner Content Specialist for the world’s largest online platform for booking fishing trips (“the AirBnB of fishing!”, I still often tell my bemused dad). 

Writing for a living was always something I longed to do. However, it just didn’t seem like a possibility in the ultra-competitive working world of London, where I always thought I would settle down. Now, after only 14 months at FishingBooker, I’ve blogged, delved into the world of SEO and e-commerce, learned how to make GIFs (something every self-respecting millennial should know about!), and picked up a whole host of other transferable skills.

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FishingBooker Goes Team Building, Croatia Style!

The old saying goes: Give a FishingBooker-er a fish, and you’ll feed them for a day. Teach a FishingBooker-er to fish, and you’ll feed them for a lifetime. So, in the interest of making sure we don’t starve (and getting to know our business better, having fun, and celebrating the end of a successful high season), every year the whole company goes in search of sun, sea, and fish on our annual fishing trip.

Last year, we all packed off to the UAE for a glitzy big game fishing extravaganza. This year, we stayed closer to home, heading over to the charming town of Rovinj. Located on the Adriatic, this small Croatian town is the perfect place to wet a line and get some well-deserved relaxation.

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FishingBooker Presents Automated Bidding Case Study at Google Summit

This September, Google invited FishingBooker to speak at the CEE Agency Summit in Kiev. A must-visit for top Central and Eastern European marketing agencies, this annual event is Google’s largest gathering in the region. What did they want from us? Our story about using automated bidding to grow our revenue in 2019. 

Taking center stage in front of over 300 regional experts, Petar Mitrović, our head of Paid Marketing, led the audience through his team’s experience of using machine learning for paid advertising. 

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What Our Trip To The States Taught Us About Making Better Business Relationships From Afar

As the world’s largest platform for booking fishing trips, you’d think FishingBooker has its fair share of regional knowledge.

Well, you could say we do. But how on the mark are we? Is it really possible to develop an in-depth understanding of the people and destinations you work with if you don’t actually go and meet them on a regular basis?

Our Business Developers went to some of our most important markets to find out.

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How we work: Tracking bugs

This article on tracking bugs is an excerpt from our Company Guide, a manifest that explains how we do things at FishingBooker.

Our product is no different than any other piece of software when it comes to bugs – we have ‘em but we don’t want ‘em. Here’s how we work together to ensure an error free product.

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How we work: six-week development cycles

Our product and engineering teams at FishingBooker work in six-week cycles. This fixed cadence serves to give us an internal sense of urgency, works as a soft limit to keep projects from ballooning, and provides a regular interval to decide what we’re working on.

We’ve tried scrum, quarterly OKR cycles, and we’ve tried no plan at all. All of these models were cool to try but fell apart within weeks or months.

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In the Spotlight: Business Development

Our Business Development Team is the reason we can offer customers the largest online selection of fishing trips around the world. They expand our network of captains, explore markets, and act on new opportunities. Along the way, they make sure captains get the most out of their partnership with us. It’s not easy to juggle all these aspects; today Steva, Vasilije, and Igor will tell us what it’s like to work in their team.

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