There’s no point in sugarcoating it – when it comes to bad years, 2020 was right up there with some of the worst of them. Health, relationships, jobs – none of these were safe from the COVID-19 pandemic. Life as we knew it was completely transformed, and most of us at FishingBooker are still reeling from it.
The travel and tourism sector can be pretty fickle anyway, and the fishing charter industry often involves weathering both metaphorical and literal storms. Our bread and butter is providing customers with memorable angling adventures – but who’s booking a fishing trip in the middle of a global pandemic? With hindsight, it was obvious that our business would take a huge hit.
Albert Einstein famously said, “Once you stop learning, you start dying.” Sure, some people might disagree with the literal truth of this (as dark as a life without learning sounds). But there’s no doubt that it rings loud and clear for digital companies. Our world is changing so fast that relying on “yesterday’s knowledge” is a recipe for disaster.
That’s why a crucial part of working at FishingBooker is building your personal skills and keeping on top of industry trends. And what better way to learn than straight from the horse’s mouth? Last month Stefan, Marko, Aleksandar, and Petar got their school caps on and traveled all the way from Belgrade to Google’s Academy in London. Their aim: to uncover new data about how people interact with different technologies. Here’s how it went.
This year, we’ve been creating and updating. Where better to start than in the office? As well as making new features and booking fishing trips, we’ve been creating a real oasis of calm and focus in the vibrant, bustling city of Belgrade.
The old saying goes: Give a FishingBooker-er a fish, and you’ll feed them for a day. Teach a FishingBooker-er to fish, and you’ll feed them for a lifetime. So, in the interest of making sure we don’t starve (and getting to know our business better, having fun, and celebrating the end of a successful high season), every year the whole company goes in search of sun, sea, and fish on our annual fishing trip.
Last year, we all packed off to the UAE for a glitzy big game fishing extravaganza. This year, we stayed closer to home, heading over to the charming town of Rovinj. Located on the Adriatic, this small Croatian town is the perfect place to wet a line and get some well-deserved relaxation.
This September, Google invited FishingBooker to speak at the CEE Agency Summit in Kiev. A must-visit for top Central and Eastern European marketing agencies, this annual event is Google’s largest gathering in the region. What did they want from us? Our story about using automated bidding to grow our revenue in 2019.
Taking center stage in front of over 300 regional experts, Petar Mitrović, our head of Paid Marketing, led the audience through his team’s experience of using machine learning for paid advertising.
As the world’s largest platform for booking fishing trips, you’d think FishingBooker has its fair share of regional knowledge.
Well, you could say we do. But how on the mark are we? Is it really possible to develop an in-depth understanding of the people and destinations you work with if you don’t actually go and meet them on a regular basis?
Our Business Developers went to some of our most important markets to find out.
It’s been a busy year at FishingBooker. We worked hard throughout the season, creating memorable fishing experiences for our customers and captains along the way. With hundreds of successful trips in the books, we thought a celebration was in order. And what better way to celebrate than to do what we do best – yes, FishingBooker went fishing! Our destination:Fujairah, United Arab Emirates. To fire up some friendly competition, we set up a contest – our very own Fujairah Fishing Tournament. Today, we’re inviting you to relive our team’s fishing adventure.
In early September the FishingBooker team headed down to the idyllic coastal Croatian town of Rovinj for some well-earned team-building fun after a busy summer. But they weren’t there to relax. They were there to catch a GIANT Bluefin Tuna.